Without knowing how to code…
Would you like to get a flood of your ideal new clients for your limo company?
Yes?
Then read on for the tips you need to create your own stunning limo website.
Before you even start building a limo website you need to clearly understand what are the goals of the site.
I mean in addition to making more sales.
Goals like:
- Who EXACTLY will be visiting your website and why
- What valuable benefits will your website offer your visitors
- How can you make your website easy to read and navigate
- How do you know who is visiting your website and how can you capture their information even if they don’t do business with you
- What will returning visitors be looking for
- What will your limo affiliates be looking for
These are the important questions you and your web designer must ask yourselves.
The answer to these questions can save you time and money and possible headache in the long run.
Once these questions are answered then your ready to learn…
“how to build an amazing limo website that sells.”
After understanding the goals of your website you will have a clear vision of what your limo website will need.
The following is list of 7 tips that will help you make more sales for your site.
1. Make your site easy to scan and read –
Making your site easy to scan is key to getting more sales online.
If your site is difficult to scan and read then most visitors will simply leave your site and never come back.
You have less than 5 seconds to keep your new visitor interested.
So you must grab your visitors attention, get them interested and give them something valuable to them.
This is done by giving your visitor valuable information to let them know you’re an expert.
The more you tell the more you sell. The more you tell the more people trust you.
Making your website easy to scan and read will make it easier for your visitor to do business with you.
2. Use colors that express high class quality –
The colors you use for your website can mean a huge difference between making a sale or not.
The limo industry is a luxury service not to be confused with a taxi or rideshare service.
Colors like taxi cab yellow or neon green are not associated with luxury products.
“The colors you use for your website can mean a huge difference between making a sale or not.”
Using these types of colors can dramatically drop the value of the company in the mind of your prospective clients.
If you look at some websites of luxury companies like Rolex, Bentley and Yves Saint Laurent you’ll get an idea of what colors express high class.
Bentley Motors Official Website
These companies use colors like black, gray, deep green and gold.
These colors express high class.
Make sure your website has colors that express luxury in order to keep your limo website a status of luxury in their minds.
3. Make sure your website takes online reservations-
I STRONGLY suggest you consider taking online reservations.
With the introduction of the smartphone to our world companies have seen a dramatic increase in online reservations.
From hotels to restaurants as well as limo companies have all seen a dramatic increase in online reservations.
Not all limo companies offer online reservations so you can set yourself apart from your local competition.
You can possibly add tens of thousands of dollars to your annual business income.
Not only that you can also save money from having to pay employees to answer phones to take reservations.
4. Simplify the online reservation process-
After understanding the importance of online reservations the next question is “how can I start taking online reservations?”
For restaurants to book online reservations Open Table makes it easy for clients to book a table online.
In the limo industry companies like Limo Anywhere or bookridesonline.com allow you to easily accept online reservations.
These companies charge a fee but give you the quick option to start taking online reservations as early as the next business day.
5. Offer a USP (Unique Selling Proposition) –
Having a USP is essential for any business to stand out from their competitors and attract more clients.
Without one a limo company becomes plain like every other limo company.
Without a USP you give potential clients a reason to NOT do business with you.
One modern day example of a great USP is “Fresh hot pizza delivered in 30 minutes or less guaranteed”
This was the USP of Dominos Pizza when they first began to rapidly expand across the United States.
This is what separated them from the rest of the competition in the pizza industry and catapulted them into the number 2 pizza chain in the US.
How do you come up with a good USP?
Good question.
Legendary marketer Dan Kennedy says a great USP should answer the question:
Why should I (your prospect) choose to do business with you versus any and every other option including doing nothing?
If you can answer this question with a compelling answer you have a great chance of people doing business with you.
6. Educate your visitors with valuable information
People who don’t know you must be able to trust you.
The main question all consumers are asking themselves is “who can I trust?”
When you create your limo website make sure you have valuable information to let them know you’re an expert.
The more you tell the more you sell. The more you tell the more people trust you.
Making your website full of valuable information that educates and helps your prospects even if they don’t do business with you.
7. Make your new website visitors take action
All this planning and work is done with one main goal in mind: get your visitors to take action.
That action could be one of many different things.
Like asking for their first name and email address. Or getting them to download a coupon.
Or getting them to book a reservation.
Either way if you get 1 million visitors to your limo website but you don’t generate leads or make sales then its all a waste of time.
Be sure you get your visitors to take some sort of action to increase sales for your limo company.
If you don’t have a website domain you can get one here: Web Domains And Hosting