Whether you already have a limo website your looking to improve.
Or in the early stages of building a site then this article is for you.
I’ve compiled the 5 Simple Improvements You Can Make To Your Limo Website Today to Generate More Business
1. Use fonts that are easy to read –
Make sure you use fonts that are easy on the eye to read.
If you use a really thin font, that’s tiny or a font thats handwritten it makes it difficult on the reader.
Another rule is never put white type with a black background. It strains the eye and visitors are highly likely to leave your site.
If a visitor can’t read the words on the website you will lose them and the likely won’t return.
This is a type of friction that causes users to search for a site that easier to read.
2. Speed up your site –
Many sites take too long to load.
This could be for a number of reasons that can easily be fixed.
The average load time of the top ranking Google limo websites is less than 3 seconds.
You can dramatically improve your website traffic if your site loads in under 3 seconds.
As much as 57% of visitors will leave your page if it takes more than 3 seconds to load.
Most often but not always its due to videos or oversized photos.
If the photos you have on your site are too large it can really slow down your site.
3. Make sure site is easy to navigate –
The secret to having a site thats easy to navigate is:
less is more.
Too many options makes it difficult to navigate. If you haven’t built your website yet make sure you and your web-designer have a plan to make navigation simple.
If you already have a site and the navigation is difficult make sure you look into making things even more simple.
Another common mistake is using JavaScript in the navigation.
This may make the navigation code more complex and difficult for search engines to reading the code necessary for SEO.
So although JavaScript may be popular it may be a bad thing for navigation on your limo website.
If your site takes forever to load many potential visitors will simply look for a site that loads right up.
Another reason for a site to slow down could be from JavaScript not loading up your web pages.
JavaScript is what gives life to your website but if its not optimized it can slow your site down from loading.
The other main reasons for your site to slow down are: too many plugins, missing files, the site isn’t CSS optimized or the sites code is too bulky.
If your site is having issues loading fast enough you should have a web designer take a look and trim your site down.
This can help you by keeping visitors from leaving without ever entering your site.
4. Replace site content with new & original content –
The content on your site is the lifeline of your website.
It needs to be refreshed, edited and updated frequently.
This is because not only your clients but
“Google wants to know the answer to the critical question”
“whats new?”
If you don’t have the answer to this question you will lose returning clients and get penalized by Google for it.
Fresh content is what makes Google happy so in the race to the top of your local ranking you must have fresh original content.
This gives Google the impression you are an “authority” in your market because you always have fresh new content.
The other plus is that the more content you have the more keywords you have giving you a higher ranking for SEO.
5. Make sure your website is “responsive” –
Gone are the days having two versions of your site; mobile and desktop.
Now theres sort of a “one-size-fits-all” website and its called responsive.
It basically responds to the size of the device the visitor is using and automatically adjusts the site to fit the viewing screen.
It makes the site user friendly on all devices.
This can also be a major plus to improve your SEO ranking versus old sites that aren’t responsive.
Having a responsive site is a way of solving future problems if viewing screens change. You won’t have to redesign the whole site because of a change in screen size.
At the end of the day having a responsive website can lead to lower bounce rates and higher conversion rates.