One of the most CRITICAL issues that keep you from growing your online limo business is not understanding:
“How to get A FLOOD of traffic to your limo site”
Theres two main ways to get traffic so read on.
A few years back when I had my first limo website built, I was the proud owner of an amazing website.
Thats when something surprising happened:
I didn’t get any visitors to my site.
That obviously meant no business.
Needles to say I started to learn all about web traffic.
Thats when I discovered “pay-per-click” (PPC) ads like Google AdWords, Yahoo ads and Yelp ads.
As well as other paid forms of web traffic.
PPC ads basically look like classified ads in your local newspaper.
PPC ads give you the same small space as a classic classified ad.
Theres usually a headline in big bold print then a small description below.
You click on the ad and it takes you to the website.
There isn’t much space so you MUST have an excellent offer or discount that compels the person to click on the ad.
Then the ad takes them to your website.
So I want to point to the first way to get traffic to your site: paid traffic.
1. Paid Traffic
Paid traffic is the first of the two ways to get traffic.
So as I mentioned earlier you can pay Google for pay per click classified ads.
Another form of PPC ads are services like Yelp.
Yelp has been excellent for our limo website clients. You can list your business for free here on Yelp.
People searching on Yelp trust the services companies that have good reviews and that includes the top limousine companies.
You should think about putting up a free business listing on Yelp if you haven’t already.
Then run some targeted ads to get traffic to your limo website.
The good thing about Yelp is you can run ads for as little as $5 a day.
So you don’t have to break the bank to get started.
Social Media ads are another great way to get traffic for your website.
Platforms like Facebook, Instagram, Twitter and Pinterest have paid ads that can bring a flood of traffic to your site.
These platforms have tons of information on their users.
You can take advantage by having targeted ads to the ideal limo client you are searching for.
YouTube is the second biggest search engine after Google which many people don’t know.
You can run targeted ads on YouTube to increase the traffic to your limo website.
Another way to get paid traffic to your site is SEO (Search Engine Optimization).
SEO experts can get your site to come up in search engines when potential clients are using certain keywords and phrases.
Keywords like: airport limo, black car service, airport shuttle service and so on are just a few examples for limo websites.
When you hire us for SEO we make sure to get you to the first page in your local limo market.
The upside of SEO is that its way cheaper than PPC. It doesn’t cost nearly as much as PPC.
The downside with SEO is that it takes time and effort whether you are doing it yourself or having someone else do it for you.
Its a long term strategy and you have to always pay attention to trending keywords and phrases.
To make sure you are staying on top of search engine results.
2. Organic Traffic
The second main way to get traffic is organically.
This can be done in many ways but takes a more time and effort than paid traffic.
But it can cost nothing more than a little bit of your time if done right.
Posting valuable blog articles regularly is probably the most effective way to get a flood of free traffic.
Theres no way to fool the market when you’re actually providing valuable educational content that your clients can benefit from.
Thats why the person you get to write your limo blog articles, if thats not you, has to know what they’re talking about.
If you have crappy articles that are boring or don’t provide benefit then you may do more harm then good.
It could negatively affect your organic limo traffic so be careful who you let write your articles.
If you need help with a professional copywriter contact us here.
Now its not enough to write a few blog articles then your done.
No.
You have to keep up with fresh content and always let your visitors whats new.
You should consistently be releasing new articles to keep readers coming back and to generate new visitors organically.
This is because not only your clients but prospects who haven’t done business with you yet are looking the most valuable content.
Now a secret to blogging is being a part of the “bloggers community”.
This is where other bloggers writing articles similar to yours gather in online groups.
You like, comment on and share each others posts.
This will not only give you support from other bloggers it will also give you great ideas for blog topics.
It can also inspire you with new styles of writing for your limo blog.
At the end of the day there are no shortcuts with organic traffic.
Other than providing valuable relevant content that educates your readers with new and informative content. These are the only 2 ways to get a flood of traffic.
Either way it will either take money, time, effort or all of the above
But traffic doesn’t just magically land on your website you have to take some action yourself.