Converting your website prospects is critical.
If you spent money to get a flood of visitors to your limo site the next task is converting them into clients.
How do you do that?
This article helps you get a better understanding exactly how to covert a limo client.
Then, once you have them as client, it’s a must that you do everything necessary to make them return for life.
Here are 7 AMAZING tips to help you convert your limo prospects and keep them for life.
1. ATTENTION-
The first job in converting your limo client is to get their attention.
With all the other limo companies in your market how will you stand out from the competition?
When someone lands on your website whats the first thing they see that gets their attention?
Prospects are looking for something that benefits them.
So you have to immediately grab their attention as soon as they land on your website.
It’s said by professional marketers that all prospects are listening one radio station:
“WIFM… What’s In it For Me”
How is your limo website a benefit to them?
As the old saying goes “features tell benefits sell”.
The benefits and advantages you give your clients over your competition is what they’re really interested in.
The features of your limo company are important.
Like how many years you’ve been in business, how much experience your staff has, the type of vehicles you have etc.
But one or two big benefits to your prospects is something that will immediately get their attention as soon as they land on your website.
Make sure you do everything to get your prospects attention before you try to do anything else.
2. What are the solutions to the MAJOR problem your prospects are having?
Understanding the problems your prospects are having is critical to converting them into clients.
Your prospects are worried about tons of things that have to do with getting a limo.
If they’re planning a wedding, they’re worried about getting the perfect limo.
The perfect size. The perfect color.
They’re worried about the limo showing up on time.
They want to know what comes along in your wedding or prom package.
What perks do you provide.
And on and on.
The key is identifying the MAJOR problems they are having and solve them.
You also need to answer all the questions they have before they even ask them.
Whats keeping them up at night stressed out about their limo service?
If you have a business client they’re worried about the vehicle showing up on time.
What is your money back guarantee?
What type of vehicles do you have?
Do you offer perks like a gold service for loyal clients?
And so on.
The answers to these and other questions are very important.
By answering these questions you not only provide value to your prospects but you position yourself as an expert in the limo industry.
Only a real professional knows the answers to these questions.
So do your research and get “into the mind of your prospect” to see what they see and help solve their problems.
By doing this it will give you a much greater chance at converting your website visitors.
3. USP (Unique Selling Proposition)-
Legendary marketer Dan Kennedy has a spot on definition of what a USP is.
Or rather a question.
Which is:
“Why should I (your prospect) choose to do business with you versus any and every option including doing nothing?”
If you answer this question with a compelling answer that is unique to your competitors you have an amazing USP.
Some companies like Dominos Pizza made billions dollars using an effective USP.
The main thing to understand about a USP it’s not a slogan.
A slogan can be used by any limo company.
Phrases like “we show up on time every time”.
Or “when you want to arrive in style” or similar statements are all slogans not USPs.
Kennedy says “If anybody and everybody can use your USP, IT AINT A USP!”
4. Whats your new service or package deal?
The key to converting limo clients is offering an easy, no risk way for them to do business with you for the first time.
You have to try new ways to get people to use your service for the first time.
The way to do that is by making an IRRESISTIBLE offer.
Sometimes you may have a new type of service that you want people to try so you have to offer this through your website.
5. What is your proof that your company is truly great? –
You need to prove that your limo company is as awesome as you say it is.
What other people say about their experiences is way more effective than what you say about your company.
You can never have enough testimonials.
You can never have enough photos of satisfied clients.
The more the merrier as they say.
6. Get website visitors to ACT NOW –
After you finish the task of getting your prospects attention and keeping them interested the next step is to get them to take action.
You can have everything perfect up until this step but you MUST get prospects to take action.
The average conversion rate for visitors that come to your site is less than 2%!
That means if 100 prospects visit your site less than 2 of them will make an online reservation.
So what about the other 98 people?
How do you get them to convert?
You need to have some type of lead generation magnet.
One that gets prospects to leave their information in exchange for something valuable.
This could be a free ride.
A discount or some type of EXTREMELY valuable information.
The offer has to be so valuable they give you their first name and email in exchange for it.
Make sure you are getting your prospects to take acton.
So your not losing 98 out of every 100 new visitors to your limo site.
7. Make Them Lifetime Clients –
One of the first ways to keep a client for life is to not make them a customer.
What does that mean?
Jay Abraham said in his “Strategy of Preeminence” that you don’t have customers you have clients.
A customer is someone who buys a commodity.
Theres no long term relationship with a customer.
They come and go and have no value to a company other than they buy products or services.
But when a company has clients they have to take care of them like doctor does with their patient.
We never say a doctor has customers they have patients.
Likewise when a company has clients instead of customers they have to be their trusted advisor.
This means you have know what your clients need and what is in their best interest.
If you have mostly business clients, for example, you need to know the best vehicle for their needs.
As their trusted advisor you have an obligation to guide them to the right decision.
To make sure they get the right limo, for the right occasion, thats best for them.
That they never think of going to another limo company because they trust your judgement so much they turn to you for all their limo needs.
And your relationship with them should be seen as a permanent one not a temporary one.
Once you do this you will treat them as you would